The month of October is dedicated worldwide to raising awareness of breast cancer screening. Breast cancer is the most common cancer among women, and the number of new cases being detected is rising in Africa.  

Faced with this reality, the Groupe ACTIVA Foundation has decided to take action to contribute to the fight against this disease, through the Pink October Programme, launched in 2022.

The aim of the campaign is to raise awareness among as many women as possible by educating them about gestures such as palpation and self-palpation, and also to facilitate access to screening by providing mammograms donated by the ACTIVA Foundation.