We are delighted to announce an exciting strategic partnership between ACTIVA Assurances and LALIGA, the famous Spanish professional soccer league. The partnership, effective from July 1, 2024 for the next three seasons, makes ACTIVA Assurances LALIGA’s official pan-African insurance partner.

The ACTIVA Group, founded in 1998 and headquartered in Douala, Cameroon, is an insurance leader in sub-Saharan Africa. With a strong presence in the region, ACTIVA offers a comprehensive range of life and non-life insurance products, with a focus on innovation and customer service. This partnership with LALIGA represents an important step in strengthening community involvement, promoting financial inclusion and encouraging the development of sport across the African continent.

This partnership illustrates a shared commitment to creating a positive impact beyond the soccer pitch. By combining ACTIVA’s insurance expertise with LALIGA’s passion for soccer, we aim to provide meaningful opportunities for local communities, while supporting positive social impact initiatives.

Jean Philippe Lowe, Deputy Managing Director of the ACTIVA Group, said: “We are delighted to announce this partnership with LALIGA. By integrating our insurance expertise with LALIGA’s passion for soccer, we aim to create meaningful opportunities for our communities and offer solutions tailored to the African mass market.”

For his part, Tresor Penku, LALIGA’s Managing Director for Africa, expressed, “We are excited to be partnering with ACTIVA Insurance Group. Together, we will strengthen our presence in sub-Saharan Africa and further engage with fans and communities.”

•